2 CLICKS
To key pages
15+
Structured pages
Services We Delivered
UX/UI
design
Social
Media
WordPress
development
QA & launch
support
About the Client
Insight Dental Radiology provides remote interpretation of dental imaging, including CBCT and 2D scans, for dental clinics. As a new service with no established digital presence, IDR needed not just a website but a complete brand voice across web and social media.
Industry
Dental
Service area
United States
Timeline
2 months
Team
7 specialists
THE CHALLENGE
The previous website did not clearly support the business, and beyond the website, the brand had no digital presence at all.
- The service was difficult to understand for first-time visitors
- Different report types were not clearly separated
- There were no real examples of the final reports
- Visitors had to interpret the offering on their own
- The website did not build enough trust to move forward
- The brand had no social media presence and no established voice to reach and educate its target audience
As a result, potential clients hesitated, asked additional questions, or left without taking action.
Goals & Challenges
Before redesigning the website, we analyzed how dentists evaluate radiology services and what helps them trust a provider. Beyond the website, the brand needed a social media strategy, a voice, a platform, and a consistent way to reach dental professionals.
Help dentists understand the service in under a minute
Clearly separate report types and make navigation intuitive
Show the actual deliverable, not just describe it
Reduce hesitation before submitting a case
Establish a professional social media presence to reach and educate dental professionals
Define the brand voice and content strategy across digital channels
Our Approach
Clear structure and user flow
We redesigned the website structure to guide users step by step — from understanding the service to taking action.
Instead of one general page, the site now has clearly separated sections for report types, service details, pricing, FAQs, and submission guidance.
The result
1–2 clicks to reach key report pages (instead of 4–5)
Clear navigation across 15+ structured pages
Showing the reports, not just describing them
A key part of the redesign was making the service tangible. We integrated real report examples directly into the website, allowing users to review their structure, depth, and format before making a decision. Instead of relying on descriptions, the site shows exactly what the client will receive.
The result
~40% less pre-sale uncertainty — dentists can evaluate the service instantly on the website
Clear interface and mobile experience
We designed a clean and structured interface with clear hierarchy, readable typography, and consistent layouts across all pages. The visual style is calm and professional, aligned with a clinical audience and expectations in the medical field.
The experience works smoothly across all devices, with key sections like report details, pricing, and calls to action remaining clear and easy to use on mobile.
The result
The new website reduces the time it takes for dentists to understand the service, builds trust through real examples, and removes friction in the submission process.
Faster service understanding
Less friction before submission
Portal and brand consistency
We redesigned the internal client portal and aligned it with the website. This included improving structure, simplifying interactions, and ensuring visual consistency between the marketing site and the working environment.
Before
After
Technical and SEO foundation
We built the website on a clean technical foundation to support both usability and long-term growth. This included:
Clear page hierarchy and structure
Optimized headings and metadata
Internal linking between key pages
Fast, lightweight performance
These improvements help search engines better understand the website while also improving usability for visitors.
Technical SEO Results
15+
Search-optimized pages
~45%
Faster page performance
Social Media Strategy & Launch
We audited four platforms — Meta, LinkedIn, Reddit, and YouTube — to identify where dental professionals are most reachable and engaged. Based on the audience analysis, we selected LinkedIn as the primary channel for long-term audience growth.
We then built the foundation from scratch: brand voice, content strategy, visual style, and a consistent posting framework. To support a strong launch, we also aligned other key brand touchpoints — including Google Business Profile, Facebook, and Instagram — so the business would present itself consistently across every major platform.
The result
- Platform strategy based on real audience research, not assumptions
- LinkedIn launched as the primary channel for long-term audience growth
- Consistent visual and messaging identity across all posts
- Brand voice aligned with a clinical, professional audience
Instagram post examples
Facebook & LinkedIn post examples
The Results
Time needed to understand the service
~0 sec
Fast ways to contact in the business
0 clicks
Pages structured into one clear system
0+
Real examples built into the experience
All core services include real report examples, helping dentists evaluate the service faster and with less uncertainty.
Consistent brand launch across all platforms
Website, LinkedIn, Facebook, Instagram, and Google Business Profile launched as one aligned presence.
Dr. Anna Liakh
Owner & Radiologist, Insight Dental Radiology
WPrime took us from no digital presence at all to a complete, consistent brand across the website, LinkedIn, and all major platforms. They understood the clinical audience we needed to reach and built everything around that. The site finally reflects the quality of the work we deliver.
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30% → 0%
organic share
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click-to-lead CR
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