Solution

To address these challenges, we devised a comprehensive strategy focusing on both SEO optimization and user experience enhancement. This involved:

1. SEO Optimization: Conducting keyword research, on-page optimization, technical SEO improvements, and content strategy to increase organic traffic and improve search engine rankings.

2. Interactive Map Integration: Developing and integrating an interactive map interface on the website, prioritizing simplicity, compatibility, and functionality. Additional features such as real-time visa requirements and processing times were incorporated to empower users with comprehensive information.



Results

1. Increased Online Visibility: SEO efforts led to a significant rise in organic traffic to the website, positioning VISANS as a leading visa application service provider.

2. Enhanced User Engagement: The interactive map feature increased user engagement, with visitors spending more time exploring visa options and related information.

3. Simplified Application Process: Users found the interactive map intuitive, leading to a streamlined application process. This, coupled with optimized content and user-centric design, resulted in higher conversion rates and increased visa application submissions.

Client

Visans

Type

Corporate Website

what we did

UX Research

Design

Development

Illustrations

Prototypes

Link

https://visans.ru/

More than 50 unique pages were made

Visit Website

Project features

Well-thought-out site structure

The site structure was uncompetitive for search engine promotion and also contained some logical errors

Adapted for smartphones

We specializes in creating websites for various industries, and one of our key areas of expertise is...

Beauty and comfort details

A “sticky” menu was implemented, which allows you to have convenient access to any product at any time. And for products, a convenient filter is used, which saves users from unnecessary transitions, and only products of the category of interest are shown on the catalog page.

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