Vlad Yudkin

5 July, 2024

Best SEO Keywords for Dentists 2024

The way patients find and choose their healthcare providers has evolved dramatically. For dental practices, this means that having a strong online presence is no longer optional — it’s essential. The cornerstone of this digital presence is effective SEO, and at the heart of it lies the strategic use of SEO keywords.

Dental Keywords article cover by WPrime

This article delves into the nuances of dental SEO keywords, providing a comprehensive guide to help your practice not just appear in search results, but stand out. From understanding how patients search for dental services to implementing a robust optimized keyword strategy, we cover everything you need to know to attract and retain more patients.

Understanding the Role of Keywords in Dental SEO

Keywords are the digital breadcrumbs that guide potential patients to your dental practice. In the vast ocean of online content, they Google understand what your website is about and match it to users' queries. When someone searches for a "family dentist near me" or "emergency dental care," the words you’ve integrated into your website determine whether your practice appears in their search results.

This process isn't just about getting traffic to your site; it’s about attracting the right traffic. Potential patients who find your site through specific, targeted phrases are more likely to need and seek out your services. By strategically choosing and placing these keywords, you ensure your practice is visible to those who are actively looking for the dental services you offer.

Moreover, they aren't just about individual words but encompass phrases and questions that people commonly use. These can include everything from general terms like "dentist" to more specific queries such as "how to find a good pediatric dentist." Understanding and leveraging these search patterns can significantly enhance your practice’s online presence, driving not just visits but meaningful engagements and new patient leads.

Types of Dental Keywords

Building a successful SEO strategy for your dental practice or related business involves understanding and utilizing different types of words. These can be categorized based on their structure and the intent behind them. Here's a detailed look:

Structural Categories

Short-Tail words and phrases

These are broad, general terms such as "dentist" or "dental care." They attract high volumes but are also highly competitive and less targeted. Examples: "dental clinic," "teeth cleaning."

Long-Tail phrases

Long-tail keywords are those long phrases that are more specific like "best cosmetic dentist in San Francisco" or "how to relieve tooth pain at home." They attract lower search volumes but are highly targeted, often leading to way higher conversions. Examples: "affordable dental implants in New York," "emergency tooth extraction services."

Local terms

These include geographic identifiers, making them essential for local SEO. Examples: "dentist in Chicago," "emergency dentist near me." Local phrases help attract patients searching for services in a specific area, such as "pediatric dentist in Dallas," "orthodontist near Central Park."


These are tailored to specific services offered by your practice or business. Examples: "laser teeth whitening," "sedation dentistry for children." Using these helps attract patients looking for particular treatments or services.

Intent-Based Categories

Understanding patient intent behind searches is critical for tailoring your SEO marketing strategy. Keywords can be categorized into 3 types based on user intent.


Used by patients seeking information about dental health, treatments, or conditions. These often start with "how," "what," or "why." Examples: "how to prevent cavities," "what is periodontal disease," "why do gums bleed."


Used when patients are looking to find a specific website or location. These often include the name of the practice or specific services. Examples: "Johnson Family Dental website," "Dr. Smith dental clinic address," "Bright Smile dental reviews."


Indicate that the patient is ready to take action, such as booking an appointment or seeking immediate services. These often include words like "buy," "schedule," or "find." Examples: "schedule a dental cleaning appointment," "book a consultation for dental implants," "find emergency dental care near me."

When targeting phrases for your practice, it's beneficial to categorize them by the specific services you offer. Here are most common services that people seek:

  1. General Dentistry.
  2. Cosmetic Dentistry.
  3. Pediatric Dentistry.
  4. Orthodontics.
  5. Emergency Dental Services.
  6. Preventive Dentistry.
  7. Restorative Dentistry.
  8. Periodontics.
  9. Endodontics.
  10. Oral Surgery.

As you can see, there are numerous types to consider. But how do you decide which ones to target? We’ll guide you through the process!

How to Do Dental Keyword Research and Understand What to Target

Deciding which words to target for your practice or business involves evaluating several key metrics that indicate the potential effectiveness of each term. Here's a guide to understanding what to look for:

  1. Search Volume. This represents the number of times a phrase is searched for in a given period, usually monthly. Higher search volumes indicate greater interest and potential traffic but also more competition.
  2. Keyword Difficulty (KD). KD measures the competitiveness of ranking for a keyword. A lower KD score means it’s easier to rank, while a higher score indicates more competition. Aim for a balance between search volume and KD.
  3. Traffic Potential. Beyond just the search volume, traffic potential estimates the number of clicks you might receive if you rank well. This metric helps gauge the real-world impact of targeting this word.
  4. Cost Per Click (CPC). CPC is the average amount advertisers pay for a click on their ad. Higher CPC often correlates with high commercial intent, indicating that users are more likely to convert.
  5. Click-Through Rate. CTR shows the percentage of users who click on a search result after searching for something. High CTR combined with high search volume is a positive indicator.
  6. Keywords with high commercial intent indicate that searchers are ready to take action, such as booking an appointment or making a purchase. Look for those that align closely with the services you offer. If you want to write a blog, then you need to seek for informational ones.

To gain a better understanding, let's analyze one in detail. We'll examine "dental implants cost."

Ahrefs results for

  • Search Volume: 22K. This indicates a high level of interest and a large number of potential visitors. The word "cost" indicates that the person is likely to book an appointment.
  • Keyword Difficulty: 22 (Medium). This score suggests that with some effort, you can rank for this one, making it a feasible target for both new and established websites. Getting on the top might be challenging, but not impossible!
  • Traffic Potential: 38K. The potential traffic is substantial, meaning ranking well could drive a significant number of visitors to your site.
  • Cost Per Click: $2.00. A moderate CPC indicates that there is commercial value in this word or phrase. Users searching for this term are likely considering purchasing dental implants, making them valuable leads.
  • Clicks: 21K. The high number of clicks confirms that users frequently engage with search results for this term, further validating its importance.

Based on these metrics, "dental implants cost" is a strong candidate for inclusion in your SEO marketing strategy. It balances high search volume and traffic potential with a manageable difficulty level, making it an effective target for attracting potential patients interested in dental implants.

Utilize tools like Ahrefs, , SEMrush and even Google Keyword Planner to find more relevant terms.

Where Can I Use Keywords for Dental Website?

Effective placement of terms throughout your website and online presence is crucial for optimizing visibility and driving traffic. Here's how to strategically incorporate these terms:

On-Page Optimization

  • Use primary terms in your page titles to clearly indicate the content's relevance.

Where headings on pages are located

  • Include terms in meta descriptions to improve click-through rates from search results.
  • Utilize terms in headers to structure pages for readability.
  • Naturally integrate terms throughout your content to maintain relevance and flow.

Off-Page Optimization

  • Quality backlinks from reputable sites improve your authority. Ensure anchor text includes relevant terms.
  • Write articles for other sites incorporating your key terms to drive traffic back to your site.

Technical SEO

  • Include primary terms in your URLs for better indexing.
  • Use descriptive terms in the alt text of images to improve search engine understanding.
Ensure your site loads quickly and is mobile-friendly, as search engines prioritize user experience.

Different terms are more suitable for various parts of your website. Here are some tips on how to create content around effective dental SEO terms in specific categories.

  • Informational. Best used in blog posts, FAQs, and educational texts. They help attract visitors looking for information and establish your practice as a knowledgeable resource.
  • Navigational. Ideal for improving site navigation and ensuring your site is easily found. Use these in your practice’s name, service pages, and contact information.
  • Transactional. Crucial for service pages, appointment booking forms, and calls to action. These attract visitors who are ready to schedule an appointment or seek specific treatments.
  • Short-Tail. Broad terms are best for homepage content and primary service pages, attracting a wide audience.
  • Long-Tail phrases. Use in detailed blog posts and specific service pages to capture targeted traffic with higher conversion potential.
  • Local. Essential for location-based pages, GMB, and local directory profiles to attract nearby patients.

A dental profile on GMB

  • Service-Specific. Perfect for dedicated service pages, detailed procedure descriptions, and promotional content to highlight specific treatments.

Don't know how to incorporate dental keywords?

We can help

Monitoring and Adjusting Your Strategy

To keep your efforts effective, regularly monitor and adjust the strategy of your business. Use Google Analytics or other tools to track your rankings, organic traffic, and user engagement. Analyze metrics such as volume and CTR to identify which terms are performing well and which are quite low. If you notice high bounce rates, it might indicate that your text needs refinement. Keep your content updated to stay relevant and regularly check your competitors' SEO marketing strategies to uncover new opportunities. Continuous evaluation and adjustment ensure your strategy remains dynamic and effective and your traffic will go up.

Google Analytics statistics of organic traffic increase

Most Searched Dental Keywords

Now that you know how to identify and use the right terms for your practice, we’re providing you with a curated list of effective terms to enhance your strategy. These terms are tailored specifically for dental practices and can help attract more patients.

Dental keywords list



Search volume


dentist near me






dental implants



pediatric dentist near me



pediatric dentist



emergency dentist near me



dental hygienist






emergency dentist



dental implants cost



dental implants near me



kids dentist near me



dental implant


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Creating and maintaining a successful strategy for your practice involves understanding and effectively utilizing a variety of keywords. From structuring your website to strategically placing terms in titles, meta descriptions, and content, each step is crucial. Regularly monitor and adjust your SEO strategy based on performance metrics to stay relevant and competitive. By continuously refining your approach and leveraging the right terms, you can enhance your visibility, get your targeted traffic, and ultimately grow your patient base. SEO is an ongoing process, and staying proactive is key to long-term success and will pay off at a certain time.

If you need help using the best keywords for your dental practice from a professional company, WPrime agency can assist you.


Do dentists need SEO for their practice?

Yes, dentists absolutely need SEO for their practice. Today, patients are more likely to search for dental services online before making a decision. SEO helps ensure that your practice appears prominently in search results, making it easier for potential patients to find you. General dentists, cosmetic, pediatric dentists, orthodontists, and specialists in areas like periodontics and endodontics can all significantly benefit from SEO by attracting more targeted patients to their specific services.

Do I have to use all the provided keywords for SEO?

No, you don't have to use all the provided keywords for effective SEO. In fact, keyword spam (overloading your content with too many keys) can be counterproductive. It's more important to use relevant terms naturally within high-quality content that provides value to your audience. Google prioritizes user-friendly content over keyword density, so focus on creating informative and engaging material.