ZenOne — 9× Search Visibility in 3 Months

We moved ZenOne from Webflow to a lean, code-controlled WordPress build and rebuilt the site around one clear path to action: Book a demo.

The new design is cleaner and more modern, with the value proposition and proof visible immediately, simple navigation, and fewer distractions.

We also tightened the page flow—learn → features → demo—and added clear pricing/ROI cues and real customer proof so visitors understand the offer in seconds. Forms were trimmed to the essentials and tied to scheduling, so booking takes moments.

The migration was handled like a safety operation: we preserved equity, redirected old paths to their new homes, and gave search engines a clear map of the site. We removed the clutter that slowed things down and fixed the issues that made indexing unpredictable.

We rehearsed the launch, verified that key pages kept their history, and watched coverage closely after go-live to catch any stragglers in the first week. The outcome is a site that feels tidy to both users and crawlers.

Instead of publishing more content, we clarified the content that matters. Each key page now leads with direct answers, plain-language benefits, and quick cues on pricing and implementation, all structured so search and AI Overviews can lift accurate snippets.

Short definitions and mini-explainers sit at the top, while smart comparisons show where ZenOne fits against common alternatives—so buyers get to “yes/no” faster without extra clicks.

We strengthened credibility where buyers and algorithms check it first. Profiles in the right SaaS and dental directories were created or refreshed, relevant mentions and links were earned, and legacy risk was cleaned up by disavowing spammy domains.

We focused on contexts dentists already trust—associations, supplier ecosystems, respected review sites—and kept naming and visuals consistent so the brand is unmistakable everywhere it appears. Google Business Profile was fully tuned with tracked links and fresh media so discovery turns into site visits.

All lead sources now feed a single contact base, and follow-up happens automatically. We pulled in contacts from old forms and landing pages, cleaned duplicates, and standardized fields so every new inquiry is clearly labeled by source and interest.

New inquiries, demo requests, and no-shows move into the right email sequences with clear next steps and consistent branding. Reporting is clean, so we can see what drove each demo and keep improving the flow.

Weekly visibility checks in Search Console and engagement tracking in GA4 showed us where to tighten titles, intros, and internal links.

When a topic outperformed, we promoted it in navigation; when a page lagged, we refined headlines and reordered sections to match how people actually read. Small, steady edits kept the momentum compounding without bloating the site.