60%
of ticket sales
from Organic
10×
more GA4 leads
in NYC & Miami
Services We Delivered
Full Website Rebuild and
Design improvements
SEO Cleanup
Online Reputation
Management
Rank & Traffic
Monitoring
Content &
On-page SEO
SEO
Link
Building
About the Client
Unarthodox is an immersive art experience studio that hosts public events and private celebrations. Guests can explore experiences by mood and format, choose a date/time slot, and book online. The project also includes gift certificates and a loyalty program for corporate clients.
Industry
Events / Entertainment / Experiences
Service area
United States (NYC and Miami), primarily private practices
THE CHALLENGE
The challenge wasn’t just building pages — it was winning visibility in two highly competitive local markets and turning search demand into sales.
We had to:
- Secure technical stability during updates and migration-like changes
- Build a structure that search engines understand (and users love)
- Target high-intent non-brand queries in NYC and Miami
- Improve CTR with rich results
- Мake performance and mobile UX conversion-friendly
Our Solution
We built a responsive platform that supports growth end to end — from local search visibility to a clear, mobile-first experience. Technical SEO, structure, design, and tracking work together to turn demand into measurable outcomes.
Search Visibility
RecoShow decisive SEO gains fast (≈3 months)
Local SEO — NYC, Miami
We built a two-city structure so each location grows without competing.
Clarity & Experience
We made pages easy to scan and quicker to choose on mobile.
Revenue Tracking
We connected SEO performance to leads and ticket sales in analytics.
DESIGN FROM SCRATCH FOR A PREMIUM, CONVERSION-READY EXPERIENCE
We designed the Unarthodox website from the ground up to feel like the brand: immersive, artistic, and premium — while staying clear, fast, and mobile-first for ticket buyers.
We started with mood and message exploration, then translated it into a modular system that scales across two locations (NYC and Miami) and multiple experience types. Every key page was built around quick decisions: discover → understand → choose a slot → buy.
Motion was used as a functional layer — guiding attention, reinforcing hierarchy, and making the experience feel alive without adding friction. The result is a visual language that supports both storytelling and performance.
Concepts
We explored multiple visual directions to balance “art” and “clarity”, tested hierarchy and readability on mobile, and aligned the final style with search and conversion goals.
The result
A premium look that stays easy to navigate, faster to scan, and designed to convert — especially on mobile.
Technical SEO & Migration Hardening
We handled technical SEO like a safety operation: preserve what already works, remove what blocks crawling, and make the site easy to index consistently. Key pages kept their history, old paths were mapped to the right destinations, and post-launch checks ensured nothing slipped through in the first weeks.
The result
Clean crawl, predictable indexation, and durable ranking stability after changes.
Local SEO for two cities (NYC + Miami)
We built a local-first structure that matches how people search in each city. The website was initially created to target the New York market—then, after building strong visibility and demand in NYC, we expanded the strategy with dedicated pages for Miami. Location signals, page intent, and internal linking were aligned so both markets could grow side by side, bringing in more qualified, high-intent search traffic across both cities.
The result
Strong category visibility across high-intent non-brand searches in NYC and Miami.
SGE-Ready Information Architecture
Instead of “more content,” we focused on clear content. Key pages were structured to answer questions fast: what it is, who it’s for, what to expect, and how to book—without forcing extra clicks. Short definitions, mini-explainers, and scannable sections make the experience easy for people and easier to summarize in search surfaces.
The result
Faster decisions for users—and clearer snippets for search and AI overviews.
Rich results presence & click-through uplift
We implemented SERP improvements that help listings stand out and communicate value before the click. When your result looks richer and clearer, you earn more attention—and the clicks you get are more qualified.
The result
Richer SERP appearance that drives higher visibility and stronger click-through behavior.
Keywords
Google visibility
Search demand
Keywords
picasso immersive experience · art activities nyc · art experience · private painting party · immersive art experience nyc · immersive art nyc · paint and sip nyc · nyc interactive experiences · team building event venue · immersive art experiences near me · best team building activities nycGoogle visibility
TOP 10Search demand
~9 000 / mo
Keywords
Google visibility
Search demand
Keywords
immersive art experience near me · painting birthday party · paint and sip miami · team building event organizer · group outing · immersive art experience · interactive art experienceGoogle visibility
TOP 10Search demand
~7 000 / mo* Totals shown exclude informational keywords
Analytics that connect SEO to outcomes
We set up measurement that ties visibility and intent to real outcomes—so the team can see what’s driving leads and ticket sales across both cities, not just “traffic.” This makes future growth decisions faster: what to double down on, what to refine, and what to stop doing.
The result
~10× growth in GA4 leads across NYC and Miami, tied directly to organic search.
The Results
Google Business Profile search views
+%
Google Business Profile views YoY
+0%
High-intent growth (NYC & Miami)
~0x
Category visibility
Strong visibility across high-intent non-brand
queries in Miami & NYC.
SERP visibility
Rich Results presence → higher visibility and CTR.
Success Stories You Can Trust
+0%
organic traffic
30% → 0%
organic share
0%
click-to-lead CR
16× Organic Traffic Surge for a Chicago Hardwood Contractor
A full redesign, local-SEO overhaul, and content refresh took Unarthodox from penalty-ridden obscurity to page-one dominance in just seven months.
See case study
×5
organic traffic
0%
keywords in Top-10
×0%
search visibility
ZenOne — 9× Search Visibility in 3 Months
A full redesign, clean WordPress rebuild, and AI-friendly structure made the product clear and the path to ‘Book a demo’ effortless, while an intent-focused SEO strategy amplified visibility and smart nurture kept conversations moving.
See case study
SEO architecture for people and AI
Custom Shopify, no developer needed
Growth across every channel
Adult, SEO-First Shopify Store for Evolution Zone
We designed a US-market store to be found and to sell: clear paths to products, content that can surface in AI answers, and a custom theme your team can edit in the Shopify editor — no developer needed.
See case study