What Is Technical SEO?

Technical SEO is how you improve your website’s infrastructure to help Google crawl, index, and rank it correctly.

Think of your website like a building: your content is the furniture, but technical SEO is the wiring, plumbing, and foundation. If that infrastructure is broken or poorly built, even the best-looking content won’t work as intended.

For example, we once performed a technical SEO audit on a site where 80% of their service pages weren’t being indexed—not because of poor content, but because a small technical setting blocked Google from seeing them. After fixing that issue, the site’s organic traffic more than doubled in under 3 months — without publishing a single new page.

Why Technical SEO Is a Game-Changer for Your Site

While technical SEO often happens behind the scenes, its impact is visible everywhere—from how your site performs to how often it appears in search engine results pages.

Cuts bounce and boosts conversions

A 1-second mobile speed gain can lift conversion rates by 20 % and slash bounce.

Improves Core Web Vitals & page speed

Sites often load 2× faster after image and code optimizations, , which Google rewards.

Unlocks hidden visibility

Fixing crawl and indexing issues can rescue hundreds of unseen URLs.

Strengthens site security

HTTPS and SSL best practices build trust and protect conversions.

Delivers long-term ROI

A solid tech stack scales smoothly, saving dev time and compounding revenue gains.

Grows mobile traffic and engagement

Mobile-friendly fixes increase page views and keep users coming back.

Get a Free Technical SEO Audit —Delivered in 24 Hours.

Get a no-obligation audit from our SEO experts. We’ll scan your site for crawl issues, speed problems, and indexation gaps—and deliver a clear, actionable PDF report in 24 hours.

What’s Included in Our 6-Step Technical SEO Process

We keep things simple, clear, and focused. Here’s how we approach every technical SEO project:

Step 1 Technical SEO Audit

Our team starts by running a full technical SEO audit to uncover what’s holding your site back. We look at crawl errors, site structure, page speed, mobile usability, and other key technical issues that affect your visibility.

Result: typically 120+ actionable findings uncovered.

Step 2 Site Crawl & Indexability Check

We make sure search engine crawlers can reach and understand your important pages. This includes checking for broken links, redirect chains, and anything that blocks Google from accessing your content.

Result: priority pages reach 100% crawlability.

Step 3 Core Web Vitals & Speed Optimization

Our team analyzes how fast your site loads and where it lags. Then we fix things like image optimization, bloated code, and server issues to improve site speed, website speed, and user experience—especially on mobile.

Result: often faster LCP and about 45 ms INP.

Step 4 Site Architecture & Internal Linking

WPrime experts review how your site is organized and how users navigate through it. A clear site architecture and smart internal linking help with both search rankings and engagement.

Result: key pages reachable in ≤3 clicks, boosting crawl efficiency.

Step 5 Structured Data & Schema Markup

We implement structured data markup to help search engines understand your content better. This can improve how your pages appear in search results—like showing rich snippets for products, reviews, or FAQs.

Result: rich-snippet CTR lifts by 10–15%.

Step 6 UX signals & conversion flow

User journeys are tracked to spot friction points that disrupt signups and sales, using real GA4 and Clarity data.

Result: UX improvements typically reduce drop-off by 12% and lift
conversions by 10–15%.

Step 7 Continuous Monitoring & SEO Tools Setup

After fixes are made, we set up SEO tools like Google Search Console and track your website’s performance. This helps us keep your site fully optimized and spot new problems before they impact your traffic.

Result: alerts fire within hours, and issues are fixed before traffic drops.

With These Technical SEO Fixes

Results our clients achieve after we apply this process

Cut page-load times by up to 50 %

Gain 30–60 % more organic traffic

Convert more visitors on every device

We work with SaaS platforms, ecommerce sites, and local businesses - adapting our approach to fit your goals, CMS, and current setup. Our experienced technical SEO consultants build solutions that make sense for you.

Why Growth-Focused Teams Choose WPrime for Technical SEO

WPrime is a Chicago-based, results-focused technical SEO agency that simplifies the complex and delivers what actually matters—site health, rankings, and measurable business growth.

1

day response time

You’ll hear from us within one business day — no delays, no ticket queues.

60%

more traffic

Clients often see up to 60% more organic traffic within just a few months.

Full implementation
support

We don’t just flag issues — we help fix them quickly and correctly.

Strategy that adapts
to you

From SaaS to eCommerce, we tailor each technical SEO service to your platform, stack, and goals.

Better UX = more
conversions

Improved speed, structure, and crawlability lead to smoother journeys — and more customers taking action.

WPRIME

WPRIME

WPRIME

WPRIME

WPRIME

Make Your Website Faster, Cleaner Stronger with WPrime

Pinpoint every speed, crawl, and Core Web Vitals issue—fast.

Get My Free Audit

Get a full diagnostic report in 24h — free.

What’s Included in Our Technical SEO Services

We fix every critical issue that affects your rankings, UX, and future traffic growth — from crawlability to Core Web Vitals.

Site Infrastructure & Indexability

We build a solid technical foundation so Google can crawl, understand, and rank your key pages.

  • Review of site architecture and internal link flow
  • XML sitemap creation and validation
  • Robots.txt and crawl directives check
  • Canonical tags and indexation settings

Performance & Core Web Vitals

We make your site faster, smoother, and compliant with Google’s CWV benchmarks.

  • Page speed and load time optimization
  • Mobile usability and layout testing
  • Image compression and lazy loading setup
  • Render-blocking script and resource cleanup

On-Site Technical Elements

We fix critical technical SEO issues that hold back visibility and engagement.

  • Meta tags and title structure review
  • Headings and content structure validation
  • Structured data markup setup or fixes
  • Broken links and redirect error resolution

Security & Accessibility

We help you build user trust and meet technical compliance across devices.

  • SSL / secure sockets layer configuration
  • HTTPS consistency and redirect handling
  • Safe browsing and spam prevention checks
  • Mobile-friendliness and accessibility basics

UX SIGNALS & CONVERSION FLOW

WPrime’s team pinpoints UX issues and conversion barriers using real user data and session analysis from GA4 & Clarity.

  • 25+ usability checkpoints audited
  • Spot confusing layouts and broken flows
  • Fix content gaps and conversion drop-offs
  • Actionable recommendations for business goals

Monitoring & Analytics

We install tools and automations to track performance and prevent SEO issues before they escalate.

  • Google Search Console connection and setup
  • Index coverage and crawl error analysis
  • Alert system for technical SEO issues
  • Ongoing tracking of key performance signals

Success Stories

Since 2018, our digital studio has specialized in crafting effective local search optimization solutions designed to elevate businesses within their target markets. By tailoring our strategies to the unique needs of small businesses and multi-location companies, we’ve built a track record of successful client outcomes.

16× Organic Traffic Surge for a Chicago Hardwood Contractor

A full redesign, local-SEO overhaul, and content refresh took Big Bro Hardwood from penalty-ridden obscurity to page-one dominance in just seven months.

+0%

organic traffic

30% → 0%

organic share

0%

click-to-lead CR

See case study

FAQ

What’s included in a technical SEO audit?

Our technical SEO audit includes a full review of your site architecture, page speed, mobile usability, structured data, and more. We identify critical issues affecting your search engine rankings and provide a clear action plan to fix them.

Do I need technical SEO if I already do content SEO?

Yes—technical SEO and content SEO work together. Without a solid technical foundation, even great content may not be indexed or ranked. Technical SEO services ensure your site is crawlable, fast, and fully optimized so your content can perform.

How fast will I see results from technical SEO?

It depends on your current technical issues and the size of your site. Some improvements—like fixing crawl errors or boosting site speed—can lead to better visibility within weeks. Others, like structured data or Core Web Vitals, may take longer to reflect in rankings.

Can you work with my dev team or CMS?

Absolutely. Our technical SEO consultants regularly collaborate with in-house devs and marketing teams. We also work across platforms like Shopify, WordPress, Webflow, and custom stacks to make sure fixes are realistic for your setup.

What’s the difference between technical SEO and on-page/off-page SEO?

Technical SEO focuses on your website’s infrastructure—like crawlability, speed, and structure. On-page SEO is about content and keyword use. Off-page SEO includes backlinks and external signals. All three matter, but they solve different problems.

Do I need monthly technical SEO or is one audit enough?

Some issues can be solved with a one-time technical SEO audit, but things like Core Web Vitals, crawl errors, or site structure often need monitoring. If you’re updating your site often, ongoing support can help prevent recurring problems.

Do you only work with businesses in Chicago?

Not at all. While we’re a technical SEO company in Chicago, we work with clients across the U.S. and internationally. No matter your location, we deliver expert technical SEO solutions tailored to your business.

Discover our other services

Choose WPrime as Your Technical SEO Partner

Let us take a look. Our technical SEO experts will review your site and send you a clear, actionable audit—100% free and with no strings attached.

Let’s discuss

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