Brand & UI: clarity over decoration
From badges to button and link states, every component communicates status and intent.
Meets WCAG 2.2 target-size & focus guidance.
Sold out state
On sale
On sale
Tracked from day one: path click-through · time to first relevant product.
Navigation that mirrors how people shop
Built around how people actually search and shop. Clear categories, visible filters, helpful search, and breadcrumbs help shoppers reach the right products faster — with fewer dead-ends.
Problem
“Too many categories?”
Solution
“3-level menu with contextual promos
Category → subcategory → product-type menu with contextual promos
Operate Without Developers (Custom Shopify)
We built a bespoke Liquid theme so your team can manage pages, promos, and content in the Shopify editor — no developer needed.
Sections and section groups let editors add, remove, and reorder content. Metaobjects and metafields provide reusable, structured models for FAQs, promos, and article/product inserts — all editable in admin.
Theme editor freedom — Drag-and-drop sections and blocks; layout without touching code; Header & footer managed.
Reusable content models — Metaobjects keep FAQs, promos, and more consistent site-wide.
Structured fields — Metafields add validated fields to collections and articles for precise rendering.
Friction-light flows that quietly raise conversion
Buy with confidence
Trust copy lives at the buy button. Discreet shipping, clear returns, and a helpful “Frequently Bought Together” make adding to cart feel safe and obvious.
Upsells without detours
The slide-out cart keeps context; inline quantity controls and a subtle free-shipping progress cue gently encourage larger orders—without pulling shoppers away from checkout.
Fast, secure, low-friction
Promo field opens on demand to avoid coupon-hunting detours.
- Minimal fields with autofill; billing = shipping by default
- Express payments (Shop Pay, Apple, Google).
- Delivery dates shown after address entry.
Core Web Vitals-minded media
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ADA-aware contrast & focus
Keyboard navigable
Age-gate pattern
Designed for thumbs, not cursors
On phones, the store feels fast, safe, and simple.
Sticky actions, short forms, and wallet payments keep the path to purchase smooth. We follow WCAG 2.2 target sizes and clear focus states so every tap feels reliable.
Mobile navigation
A sticky bar with a hamburger menu and clear accordions keeps key paths always in reach.
Filters & Sort that stick
Fixed entry on mobile; full-screen overlay with a sticky Apply. After apply, Applied chips and live result count stay visible to keep context and avoid resets.
PDP with sticky action
“Add to cart” button is always within reach; large +/– controls for quantity; delivery and upsell options are visible.
Meets WCAG 2.2 target-size & focus guidance
Core Web Vitals minded (LCP/INP/CLS).
Mini-cart & checkout
Slide-out cart with one-tap add and inline qty; subtle free-shipping progress. Checkout puts Shop Pay / Apple Pay / Google Pay first, then a form — fast on mobile.
Social
Always-on Instagram, Facebook, Pinterest, TikTok with creator-style UGC (clear disclosures); links deep-link to PDP/PLP for fewer steps.
Search & AI
SEO for categories, collections, products and topic hubs/articles, plus site-wide schema across commerce & content so Google results and modern AI summaries point people to the store.
One brand, every channel
Publish once, distribute where people actually discover—search, AI, and Social Media—everything will lead to checkout on the website.
Paid
Performance ads on Meta and context-appropriate networks, set to website conversion and deep-linked to on-site checkout.
Lifecycle flows that retain customers and grow LTV.
what we did
We built the website from the ground up — and continue to support its growth with content updates, structural improvements, and ongoing enhancements.
Design
Seo
Development
Customer review
Thank you to the "WPrime" web studio for the work completed on the layout of our store's custom design for the website and the programming of additional modules.
All tasks were carried out on time and in accordance with the assignment. Any questions that arose during the process were resolved smoothly and without any issues for the customer “
Success Stories You Can Trust
+0%
organic traffic
30% → 0%
organic share
0%
click-to-lead CR
16× Organic Traffic Surge for a Chicago Hardwood Contractor
A full redesign, local-SEO overhaul, and content refresh took Big Bro Hardwood from penalty-ridden obscurity to page-one dominance in just seven months.
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×5
organic traffic
0%
keywords in Top-10
×0%
search visibility
ZenOne — 9× Search Visibility in 3 Months
A full redesign, clean WordPress rebuild, and AI-friendly structure made the product clear and the path to ‘Book a demo’ effortless, while an intent-focused SEO strategy amplified visibility and smart nurture kept conversations moving.
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0%
organic traffic
0%
GBP profile views
×0%
GBP search views
unarthodox —60% of ticket sales from Organic
Organic search became a primary sales channel. High-intent visibility in NYC and Miami now drives consistent ticket sales.
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0%
organic traffic
0%
GBP profile views
×0%
GBP search views
Adult, SEO-First Shopify Store for Evolution Zone
We designed a US-market store to be found and to sell: clear paths to products, content that can surface in AI answers, and a custom theme your team can edit in the Shopify editor — no developer needed.
See case study